Senior Product Manager · Sydney

AI, compliance, and regulated environments.

Over 10 years in enterprise SaaS and consumer platforms at scale. Now focused on AI-driven products in regulated environments where the stakes are regulatory fines, lost revenue, or broken subscriber trust.

Selected Work

All 11 cases
ClickPoint Software · Enterprise B2B SaaS · 2025 Shipped

AI Agent for Enterprise Onboarding

New clients failed to complete setup on their first attempt over 40% of the time because the process spanned multiple screens and required technical knowledge. I designed and shipped an AI agent that walks clients through the entire setup in a single conversation, with built-in guardrails to prevent errors.

Days → 15 min Client onboarding time
40% → 0% Setup failure rate
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ClickPoint Software · Enterprise B2B SaaS · 2024 Shipped

Compliance Engine for Regulated Industries

Enterprise clients had no way to automatically check if customer data met regulatory requirements before sending it to partners. I built a compliance engine with six integrations and a rules system where clients set up their rules once and they apply everywhere.

~80% Faster campaign setup
Real-time Compliance checks (previously manual)
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Brasil Paralelo · B2C Streaming · 500k+ Subscribers · 2022 Shipped

335k Subscriber Migration, Zero Disruptions

The platform had 15+ subscription plans with no clear upgrade path, making it impossible to grow revenue per subscriber. As the sole PM working across four engineering squads, I redesigned the pricing into three tiers and migrated every active subscriber without a single billing error.

335,634 Active subscribers migrated
R$27.4M Projected lifetime profit
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Brasil Paralelo · B2C Streaming · 500k+ Subscribers · 2022 Shipped

CRM and Contact Data Overhaul

Three marketing teams were using separate tools, sending members too many messages with outdated contact data. I consolidated all contacts into a single database and built rules to control how often each member is contacted across all channels.

-54% Messages sent per member
58% → 96% Contact list accuracy
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Felipe Faraone

A bit about me

Brazilian with Italian roots, married to an Aussie. Sydney is home. Outside of work I keep things pretty simple: Jiu Jitsu a few times a week, old records, a film camera I am still learning, and plenty more I pick up along the way. This city makes it easy to get the most out of every season. Still working on my Australian sense of humour. Endlessly curious about where technology, design, and how things are built intersect.

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